Pay-Per-Click (PPC) Marketing


Quality Research and Data Driven Strategies. 

pay per click advertising

Pay-Per-Click Process

At the Scott McKellam Agency, we know the success of any pay-per-click (PPC) campaign depends on quality research and having a data-driven strategy. Being able to adapt to research findings is the key to maximizing your PPC Marketing.

Our Premier Google Partners provide strategies that are focused on producing results that are measurable. Our PPC management process is very hands-on. We test your campaigns systematically and implement the most effective and innovative strategies to consistently improve results and strengthen your ROI.

The Google Partner badge is awarded to companies with Google Ads skills and expertise

PPC Strategies to Quickly Engage New Customers

As a boutique digital agency, we have a PPC team that works with you to establish a laser-focuses paid advertising strategy.  We work with you to research the most effective keywords to target, create your campaign, monitor the results, adjust and continue to optimize. We make PPC an effective tool for taking your business to the next level.

Google AdWords

Advertising on the Google Network puts your business at the top of Google's search results and on their partnered websites. With the millions of Google searches done each day, you get immediate results.

YouTube Ads

YouTube is the 2nd most popular search engine and has become a lucrative advertising option. We guide you through advertising strategies for Youtube: TrueView in-stream ads, TrueView in-display ads, or bumper ads.

Social Media Ads

Facebook is the largest social media platform and a great advertising option for many businesses. It is affordable and incredibly customizable. We engage your customers where they are and drive traffic to your website.

Pay-Per-Click Management

  • Pay Per Click Consultations
  • Keyword Discovery
  • Bid Management
  • Ad Copy Creation
  • Split Testing
  • Call Tracking
  • Display Ads
  • Retargeting Ads
  • Paid Social Media Campaigns
  • Monthly PPC Reporting
  • Dedicated PPC Acct. Manager
  • Landing Page Optimization
PPC - pay per click management for Washington DC area businesses


We know that you have lots of choices when it comes to picking a Northern Virginia SEO company, therefore when we partner with a great local company, we get excited! Not every company is going to be a perfect fit for us, therefore when we identify a business we can truly add value to, and fits our mission, we want the chance to earn your business. Ask us about getting your first month of SEO services for free. If after 30 days, you're not 100% satisfied with our efforts, no problem.  We part friends.  Let's begin the conversation now and hopefully we are a good fit for each other!

Scott McKellam Agency - a Northern Virginia SEO and DC SEO Company

It is our MISSION to help Small Businesses create a visually stunning web presence that increases brand recognition. Our Northern Virginia SEO Company uses digital media marketing strategies, including PPC, Google AdWords, Reputation Managment, Customer Review Management, and Social Media Marketing to generate increased website traffic, outrank the competition, increase online sales and improve customer conversions. We provide honest assessments and trustworthy feedback. We work hard to provide fair pricing and create lasting business relationships.

Scott McKellam Agency
318 Sommersby Ln
Troutville, VA 24175

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